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The video-game industry is gearing up for the holiday shopping season. Microsoft has reported that Xbox 360 sales have surpassed the original Xbox game console. Nintendo is bragging about its Wii hitting the seven million sales mark in Japan. And analysts are watching Sony to see if its PlayStation 3 can make a comeback this year.

Meanwhile, Nintendo is pushing out new DS game bundles. On Black Friday, Nintendo will release two limited-edition Nintendo DS bundles, each pairing a Nintendo DS game title with a handheld system in a new color.

"Nintendo DS is both the most affordable and the most popular video-game system in this generation," said Cammie Dunaway, Nintendo of America's executive vice president of sales and marketing. "These limited-edition bundles make great gifts for first-time Nintendo DS players and collectors alike."

Nintendo Pushes Value

The Mario Red Nintendo DS bundle includes a red system with an M for Mario, and a copy of New Super Mario Bros. The Ice Blue Nintendo DS comes with a custom carrying case and the popular Brain Age: Train Your Brain in Minutes a Day. Each bundle sells retail at $149.99.

Mario is a perennial favorite, and Nintendo expects the DS bundle to rank high on holiday wish lists among both first-time and veteran gamers. But Nintendo is also making available other popular game franchises for the DS.

Nintendo reports that Pok?mon Ranger: Shadows of Almia and Kirby Super Star Ultra are already in demand among casual gamers and younger players. The new Personal Trainer: Cooking aims to help players become masterful chefs. And Mystery Case Files: MillionHeir offers a series of unique seek-and-solve puzzles.

Nintendo has seen strong results with its limited-edition devices and game bundles that provide a sense of value to consumers, according to Michael Gartenberg, vice president of mobile strategy for Jupitermedia. But Nintendo...