Family Guy Creator Leads TV’s Migration To Internet
The new program, to be released in September, is called Seth MacFarlane's Cavalcade of Cartoon Comedy, and it will appear exclusively on the Internet. But it won't be exclusive to Google. Rather, the search giant will exploit its AdSense advertising network to distribute MacFarlane's work across thousands of Web sites that attract the kinds of audiences likely to be interested in the show -- in a word, young audiences.
"The Internet is on track to become the dominant way video will eventually be distributed, and with it will come the ability for content creators like Mr. MacFarlane to take his shows directly to the customer and reap the benefits directly, without sharing any of his profits with traditional broadcasters," said Tim Bajarin, principal analyst with Creative Strategies, in an e-mail.
Cutting Hollywood Out
Unlike previous Internet efforts to enter the entertainment business -- notably former Yahoo CEO Terry Semel's many agreements with Hollywood studios -- Google's deal cuts out the movie studios and television networks that have to date controlled top-quality content.
By going directly to a creative leader with an established reputation and a built-in audience comfortable with computers, Google is defining a future of entertainment that doesn't include the age-old "suits," producers and moneymen. Entertainment Hollywood-style could be replaced by Silicon Valley project managers.
The New York Times reports that the MacFarlane program will run as 50 two-minute episodes (possibly the optimum viewing time for the Internet), supported by a range of advertising formats, including "preroll" ads that run before the program, banner ads and text messages. MacFarlane describes the episodes as "animated versions of the one-frame cartoons you might see...