Google, Yahoo Ad Partnership May Falter
In an article in the online version of the Wall Street Journal, reporter Jessica Vascellaro says that according to "people familiar with the matter," the companies might walk away from the deal as early as next week.
"The two companies met Thursday with the Justice Department, part of a series of meetings to address the concerns of regulators," Vascellaro reported. "While the parties may agree to continue the talks -- or they could reach a resolution -- there are signs they are unwilling to make compromises to address the Justice Department's objections."
Representatives of both companies said that discussions with the Justice Department are ongoing, but otherwise declined to discuss the specifics of any negotiations. Yahoo spokesperson Tracy Schmaler said that Yahoo is still hoping to resolve matters.
"We have been working with the Department of Justice regarding our agreement with Google, and those discussions are ongoing," Schmaler said. "As we have said, we believe strongly that this agreement will strengthen Yahoo's competitive position in online advertising and will help to drive a more robust, higher-quality Yahoo marketplace for our advertisers, publishers and users."
Sticking Points
Without more elaboration from the principals, it is difficult to know exactly what is holding up the Justice Department's verdict on the antitrust implications of the proposed ad deal. The companies agreed to give the Justice Department four months to evaluate the proposal, but the deadline came and went earlier this month without any word from Washington.
Vascellaro suggested that one sticking point is a DOJ proposal to have the parties sign a consent...
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