AT&T Reported Ready Offer 3G iPhone, Starting at $199
Currently the least expensive iPhone is the 8GB model for $399, which could make the price $199 with the subsidy.
AT&T's strategy, Fortune said, is to use a discounted 3G iPhone to entice subscribers away from rivals Verizon and Sprint. AT&T CFO Rick Lindner recently told investors that AT&T continues to see users flocking to the iPhone. "Over 40 percent of those customers are new to us," he said.
Lindner also said AT&T had not seen any slowdown in demand for the original iPhone in advance of the carrier's impending release of a 3G version. "Through the first quarter, it was pretty stable," he said.
A Potential Opening
According to Fortune, AT&T's introduction of a new 3G Blackberry from Research In Motion is being delayed by several months from its original June delivery date. This would appear to provide Apple with a potential opening to make inroads at AT&T in both the consumer and enterprise markets.
Still, some industry observers think Apple still has a long way to go before it can challenge the Blackberry's supremacy in the enterprise. "For enterprises, it's really about typing and the keyboard," said Brownlee Thomas, a principal analyst with Forrester Research.
"The iPhone gives a wonderful user experience for viewing photos or looking up a phone number," Thomas observed, but its touch-sensitive screen "is not something you can type a long e-mail on." And it will probably take Apple "a couple more generations before that...
Permalink Comments off